Articles
RSSGillette Scores With Fusion Launch
July 28, 2010
•Case Study: Gillette Scores With Fusion Launch
By Natural Insight
Mobilizing a field team for a massive, nationwide retail implementation takes a great deal of planning, logistical support, and organization. There are the issues of aligning employees in the field with stores in their area; educating the field team about their responsibilities; and, of course, monitoring job status and reporting results back to the client.
It can seem a daunting task.
In the past, completing just the scheduling portion could take weeks, or even months, requiring a long and logistically challenging series of phone calls, faxes, and emails. On the reporting side, faxes from the field team to confirm store visits had to be entered into a central database manually, another time-consuming activity.
And then there are the expectations of the client, wanting to know exactly what is going on as they prepare for a massive marketing campaign. How can a retail merchandising company make certain that its field team is mobilized, educated and ready, and then report back to the client in a timely and efficient manner to meet and exceed expectations?
These were the challenges facing RMX as it took on the Gillette Fusion launch.
After years of development, Gillette wanted to capture the attention and imagination of consumers everywhere and reinforce its position as the manufacturer of nothing less than the best shave ever.
Click Here To Download:•Case Study: Gillette Scores With Fusion Launch
