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Lightning-Fast Recall Response Highlights Natural Insight's Powerful Capabilities

July 27, 2010

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Case Study: Lightning-Fast Recall Response Highlights Natural Insight's Powerful Capabilities

By Natural Insight

The Business Issue: A Product Recall that Kept Growing
When the FDA determined the presence of a dangerous bacteria in certain of the CPG giant's food products, the agency ordered that the products be pulled from store shelves immediately. The company turned to its trusted partner, RMX, to get the job done right—and fast.

When RMX received the urgent assignment late on a Friday evening, the company went to work quickly, using NaturalInsight, a specialized solution for assembling, instructing, and communicating with workforces. By Sunday, RMX staff were deployed at sites across the country and, within 10 days, shelves at more than 18,000 retail sites had been cleared.

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Case Study: Lightning-Fast Recall Response Highlights Natural Insight's Powerful Capabilities

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