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Torex Grows Channel Program In US

July 27, 2010

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Torex Retail Holdings Limited (Torex™), the leading global provider of innovative, integrated technology solutions to the extended retail marketplace, recently announced the launch of a new channel program in the US. It is designed to bring its market-proven Torex™ Retail POS business edition solution to the smaller retailer whose business profile would benefit from a streamlined POS application.

With decades of experience working in partnership with the world's most forward-thinking retail, hospitality, and convenience brands, the Torex objective for its latest channel program is to develop each Torex Channel Partner into a local POS technology expert.

To this end, in addition to providing partners with its market-leading solutions and expert technical support, Torex will share its significant experience of the retail market and industry-best practices. This, combined with the local knowledge of its new partners, will help smaller US retailers maximize their profitability and optimize customer service.

Paul Daly, Vice President of Sales, Torex US, explains, "Our goal is to become a trusted partner in the US. Market-ready IT solutions, excellent customer service and deep industry knowledge are critical components for this. While we can provide customers with proven and innovative solutions to retail challenges in today's markets, we recognize the contextual value that local specialists will bring to our offering – and, most importantly, to our customers."

Impressed by both the Torex approach and solutions, the first US partners have already signed up to the new program, including DataTech Corporation, California; Pacific Computer Systems, Hawaii; and Prism Data Systems, Inc., Texas.

"We joined this channel program because of the Torex commitment to developing a product strategy that fits cross all retailers," says Michael Biscotti, Vice President of Sales and Marketing, DataTech Corporation. "We were impressed with the adaptability of the software, but the relationships that Torex has established with its customers and partners are invaluable."

The Torex Retail POS business edition software includes critical tools that address business analysis, loss prevention, merchandise planning and allocation, workforce optimization and loyalty, plus provide real-time monitoring of trading performance.

According to Miles Baidack, General Manager, Pacific Computer Systems, "Being in the business for over 25 years and having evaluated a number of POS solutions, Torex Retail POS business edition has the architecture to provide retailers with the tools they need to run their business effectively and competitively in today's market."

Wade Mays, Vice President, Prism Data Systems, Inc. adds, "By introducing the Torex Retail POS business edition into our portfolio we'll be able to grow our business by marketing to new segments that weren't practical before. We see the product as the next generation POS for smaller retailers who are looking for a robust POS system, but have limited budget and resources."

As such, the new Torex channel partner program is an unprecedented opportunity for value-added resellers (VARs) to introduce globally proven business solutions to the mainstream US retail market.

About Torex
Torex is the leading global provider of innovative, integrated technology solutions to the extended retail marketplace.

Torex has over 25 years' experience of working in partnership with the world's most forward-thinking retail, petroleum and convenience and hospitality brands to entice, engage and retain their customers.

Over 7,000 customers worldwide depend on our proven, best-in-class solutions and knowledgeable industry experts to help them identify, define and deliver a more personal and qualitative experience for each customer, and to maximize profitability, increase return on investment and achieve competitive advantage. Torex customers include McDonald's, SUBWAY®, Tesco and Selfridges. For more information visit www.torex.com.

SOURCE: Torex

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