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RSSUnilever's AXE Gets Increased Action In Wal-Mart
July 27, 2010
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•Case Study: Unilever's AXE Gets Increased Action In Wal-Mart
•Case Study: Unilever's AXE Gets Increased Action In Wal-Mart
•Case Study: Unilever's AXE Gets Increased Action In Wal-Mart
By Natural Insight
The Business Issue – A Gap Costing Millions
Brand Mangers at Unilever felt there was a significant 15%
gap in sales at Wal-Mart stores. It was believed that the primary cause for the gap resulted from the automatic replenishment system not effectively keeping AXE™ merchandise on the shelves. Unilever needed to understand the error and how to correct it in order to drive up AXE's sales, within Wal-Mart.
Business Summary:
- 15% sales gap
- Sales potential not realized
- Replenishment orders not accurate
- Needed to quickly understand and correct error
•Case Study: Unilever's AXE Gets Increased Action In Wal-Mart
