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•Case Study: Unilever's AXE Gets Increased Action In Wal-Mart

By Natural Insight

The Business Issue – A Gap Costing Millions
Brand Mangers at Unilever felt there was a significant 15% gap in sales at Wal-Mart stores. It was believed that the primary cause for the gap resulted from the automatic replenishment system not effectively keeping AXE™ merchandise on the shelves. Unilever needed to understand the error and how to correct it in order to drive up AXE's sales, within Wal-Mart.

Business Summary:

• 15% sales gap
• Sales potential not realized
• Replenishment orders not accurate
• Needed to quickly understand and correct error

Click Here To Download:
•Case Study: Unilever's AXE Gets Increased Action In Wal-Mart