Guest Column
Guest Column: 5 Ways To Drive Customer Conversion Rates In Your Stores
By Mark Ryski, founder and CEO, HeadCount
Same-store sales are looking a little flat and you need to find ways to deliver better results. There's still a scent of the financial melt-down lingering, but you survived that crisis and it's time to start getting the sales needle to move in a positive direction.
There are only three ways you can drive sales in your stores: (1) encourage more prospects to visit your store; (2) increase your average ticket and (3) increase your conversion rate –that is, sell to more of the prospects already visiting your stores. These are the folks who visit your store but don't buy.
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