Guest Column
Customer Value: The Actionable RetailMetric
By Ronny Max, SiliconWaves, LLC
"Vanity salespeople know that each person entering the store is an average sales opportunity of $7", says Scott Roller, CEO of salesfloorLIVE. "If there is no current sale, the sales associate knows that to keep up with quota the next sale must be at least $14". After deploying the real-time Business Intelligence Solution of salesfloorLIVE, Vanity (180 stores private label woman's fashion retailer) was able to increase the average sale per visitor by 53%.
The content you requested is only available to registered users of Retail Solutions Online. By registering now, you'll get exclusive access to this piece of content and thousands of addtional articles and product reviews across our entire network of sites.
