Magazine Article
Drive Customers To Your Store And Website
January 20, 2012
By Dan Kimball, B & W Press, Inc.
Lou Weiss of The Vitamin Shoppe recently said, "Customer behavior is evolving more rapidly than retailer behavior. The proliferation of technologies gives consumers the opportunity to change how they interact with retailers." Consumers are no longer restricted to one or two media for interaction with the retailer. Retailers now risk losing or missing customers by not pursuing them through all available mediums. Does this concern sound familiar to your organization? What are the options?
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