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White Paper: Aligning The Retail Workforce With Unrealized Sales Opportunities - Why Leading Retailers Use Traffic Data For Workforce Management
Many successful retailers use workforce management solutions to improve store management and profitability by leveraging day-to-day store data. Not surprisingly, the choice of what type of data to use can significantly affect the total impact workforce management tools can have on retail businesses.
Point-of- sale(POS) data, such as sale, transactions, and units sold, is the starting point. This information is used to construct labor demand forecasts and to help evaluate profitability by measuring changes in average units sold and inventory turnover.
Today, a growing number of leading retailers are complementing POS data with store traffic data. These organizations understand that store traffic data adds significant value when it comes to labor optimization, conversion rate performance, customer service, and business planning.
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