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By Matt Pillar, Integrated Solutions For Retailers magazine
Long before Oprah Winfrey called, Lisa Price and her now iconic Carol's Daughter brand were already famous in some small circles. Some 18 years ago, Price was spending her spare time developing hair and skin products that served the unique beauty needs of African-American women. Through word of mouth, she made a full-time job of making and selling those wares, and in tribute to her mom dubbed her enterprise Carol's Daughter. From her kitchen table, Price expanded Carol's Daughter to a small storefront and a limited distribution of catalogs.
Then came the call from Oprah. Winfrey liked Price's foot cream so much, she invited the entrepreneur to appear on a 2002 show. Queen Midas' touch sparked the sales, investments, and expansion that created today's Carol's Daughter, a $50M cross-channel retailer and distributor of beauty products for all demographics. Now, the company runs nine stores and an e-commerce site and sells wholesale to more than 1,000 locations, including Macy's, Sephora, and HSN.
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