Cross Channel White Papers

1. Bricks, Mortar & Mobile - Building An Effective In-Store mCommerce Strategy
   3/21/2012
   Over the course of the last few decades, retail has seen eCommerce emerge and succeed as a viable sales channel. Initially, it was unknown territory and many retailers were slow to adopt the technology.
2. Automate, Increase Engagement, & Drive Revenue With Triggered Messages
   2/28/2012
   According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds.
3. 2012 Email Marketing Benchmark Report - Chapter 3
   2/27/2012
   Executing an efficient and effective email marketing program is a challenge for most marketers trying to maximize their time and resources.
4. How David’s Bridal Uses Mobile Device Management
   1/24/2012
   David’s Bridal has more than 60 years of experience dressing women of all ages for life’s special occasions.
5. Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing
   1/11/2012
   Staying connected with today’s cross-channel consumer seems like a never-ending challenge. Just as retailers are becoming experts at developing cohesive messaging across both online and offline channels, the rules of engagement are being rewritten by the ubiquity of social media and mobile devices. By Bronto Software
6. Island Pacific SmartRetail Case Study
   11/1/2011
   Island Pacific announced the launch of the first phase of its new, innovative user interface — Island Pacific SmartRetail — at its recent European user event in 2011.
7. Island Pacific Merchandising And Planning Suite Case Study
   11/1/2011
   Investing in the right solution for an evolving and growing retail business can be the backbone and silent partner to the business’ success.
8. Software Provider Adds $60M In Revenue
   10/25/2011
   A provider of business software faced increased competition and falling customer retention. They saw their share of wallet from existing customers threatened and sought to take action before it impacted their bottom line.
9. Branding Beyond The Sale - The Opportunity Of Order Fulfillment
   10/25/2011
   A retailer’s order fulfillment operation – in general, the process from completion of an online or telephone sale to the delivery of a product to a customer – should be a well-oiled machine.
10. Maximizing Retail Footfall And Conversion Rates In Tandem
    10/14/2011
    Many people are quick to talk about the rise of online shipping in terms of how it could spell doom for brick and mortar retailers.