Marketing & Ops White Papers

1. Automate, Increase Engagement, & Drive Revenue With Triggered Messages
   2/28/2012
   According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds.
2. 2012 Email Marketing Benchmark Report - Chapter 3
   2/27/2012
   Executing an efficient and effective email marketing program is a challenge for most marketers trying to maximize their time and resources.
3. Waste Solutions: There's Money In The Trash
   2/24/2012
   The rapid maturation of the waste management industry has created a considerable opportunity for large enterprises and multi-site businesses to achieve significant bottom-line savings.
4. Key Considerations For WFM/ERP Integration
   2/23/2012

   The assumption that your workforce is your largest controllable expense is certainly overstated, yet almost as certainly true.

5. Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing
   1/11/2012
   Staying connected with today’s cross-channel consumer seems like a never-ending challenge. Just as retailers are becoming experts at developing cohesive messaging across both online and offline channels, the rules of engagement are being rewritten by the ubiquity of social media and mobile devices. By Bronto Software
6. Business Discovery: Powerful, User-Driven BI
   11/29/2011
   Traditional BI solutions have delivered reliable, operational data tied to pre-defined, static reports — but haven't provided the self-service, on-the-fly, user-driven source of insight people crave for addressing daily business challenges. By QlikView
7. Retail Display Checklist - Ten Questions That Define Requirements And Budget
   11/9/2011
   When it comes time to embark on a display or merchandising project, many retailers know most of what they want but have a hard time defining what it is they need. By Frank Mayer & Associates, Inc.
8. Mobile Applications For Retail Operations
   11/3/2011
   Industry research all points in the same direction: while retailers begin to dabble with the right formula for customer-facing mobile applications, they’ve largely accepted the value of mobile technology for operational improvements.
9. Island Pacific SmartRetail Case Study
   11/1/2011
   Island Pacific announced the launch of the first phase of its new, innovative user interface — Island Pacific SmartRetail — at its recent European user event in 2011.
10. Island Pacific Merchandising And Planning Suite Case Study
    11/1/2011
    Investing in the right solution for an evolving and growing retail business can be the backbone and silent partner to the business’ success.