Marketing Ops Magazine

1. The State Of The Store
   5/22/2012

   Even as retailers struggle to improve the in-store customer experience and combat the phenomenon known as “showrooming,” it has also become apparent that the land-based channel isn’t going away any time soon. By Paula Rosenblum, RSR Research

2. The Dashboard — Where Merchandising Analytics And Customer Analytics Come Into Balance
   5/22/2012

   How would you pilot an automobile at a proper speed if it did not have a speedometer? You could drive along, stopwatch in hand, timing yourself between telephone poles or city blocks of known distance, then calculate velocity using the formula: distance-overtime. By Peter Charness, Manthan Systems Americas

3. Improve Store Performance Metrics
   5/22/2012

   As a retailer, you’re concerned about the number of people who enter your store and make a purchase. You should also be concerned about the number of people who enter your store but do not make a purchase and the why behind that decision. By Erin Harris, Integrated Solutions For Retailers magazine

4. Mobility, Integration, Key To WFM Efficiency
   5/22/2012

   The move to automated time-tracking software is steeped in returns, which are significantly compounded by integration and mobility. By Matt Pillar, Integrated Solutions For Retailers magazine

5. Manage Energy, Manage Expenses
   4/25/2012

   Connecting the dots between energy consumption and utility expenses saves big money and, effectively communicated, creates a rallying point for the brand. By Matt Pillar, Integrated Solutions For Retailers magazine

6. The Rise Of The Chief Marketing Officer
   4/25/2012

   Retailers are currently struggling with not just a proliferation of channels, but an explosion of them — both for selling to and communicating with consumers. By Nikki Baird, RSR Research

7. Tablets Empower The Store Associate To Engage The Connected Consumer
   4/25/2012

   With the explosion of smartphones and tablets, consumers have become more connected not only to each other, but also to their favorite brands and products. By Mike Stinson, Motion Computing

8. Customer Feedback Leads To Greater Sales
   4/25/2012

   In 1999, Worcester, MA-based e-tailer Bulbs.com began selling lighting to commercial customers and some consumers. By Bob Johns, Integrated Solutions For Retailers magazine

9. Managing A Labor Budget Turns Into Real Savings
   3/26/2012
   The retail grocery industry is more labor intensive than many other retail verticals. Efficiently managing and scheduling this labor force can represent significant cost and time savings for the retailer. By Bob Johns, Integrated Solutions For Retailers magazine
10. Get Smart About Smartphones
    3/26/2012
    Today’s smartphones are making retail marketing and store operations divisions look dumb, and that’s a serious problem. As a consumer device, the average smartphone is a boon that offers easy access to the Internet and constant contact with Facebook, Google+, and other social media apps. By Simon Thompson, Esri