Marketing & Ops Executive Commentary

1. Workforce As An Asset Guest Series Part 4
   11/10/2011

   Today's HR manager is a multi-faceted leader with a seat at the executive table. Companies have recognized that its people are also assets, just like machinery, accounts receivables, inventory, and intellectual property. Like any other asset, human capital requires optimization and close management. By Peter DiMaria, Accu-Time Systems, Inc.

2. 10 Questions That Define The Budget For Your Interactive Project Guest Series Part 3
   10/19/2011
   Defining objectives, requirements and a budget are important disciplines to exercise before launching an in-store interactive project. By Ron Bowers, senior vice president of business development, Frank Mayer & Associates
3. How To Drive Profitability By Optimizing Your Time And Labor Systems Guest Series Part 1
   7/26/2011
   How can retailers go beyond time and attendance to increase profitability? This three part series explores what retailers need to do next and how to drive profitability by optimizing workforce management initiatives. By Rochelle Schard, industry and product marketing, Infor WFM Workbrain
4. 5 Ways To Drive Customer Conversion Rates In Your Stores
   7/18/2011
   Same-store sales are looking a little flat and you need to find ways to deliver better results. There’s still a scent of the financial melt-down lingering, but you survived that crisis and it’s time to start getting the sales needle to move in a positive direction. By Mark Ryski, founder and CEO, HeadCount
5. Guest Column: 5 Ways To Drive Customer Conversion Rates In Your Stores
   7/18/2011
   Same-store sales are looking a little flat and you need to find ways to deliver better results. There’s still a scent of the financial melt-down lingering, but you survived that crisis and it’s time to start getting the sales needle to move in a positive direction. By Mark Ryski, founder and CEO, HeadCount
6. Making The Store As Smart As The Customer Guest Series Part 1
   7/15/2011
   A powerful way to improve the customer experience at retail is to prepare the sales associate to be at least as smart as the customer. Allen Buchholz, executive vice president of sales and marketing, Frank Mayer & Associates, Inc.
7. Value To The Employer Guest Series Part 2
   6/21/2011

   In this second part of my four-part series, "Deploying ESS: Faster, Better Stronger," I will outline why employee self service is of value to employers. Each employer will derive different value from an ESS system based on the functionality they have deployed. By Peter DiMaria, president and CEO, Accu-Time Systems, Inc.

8. Guest Column: What’s In Store For Talent?
   6/8/2011
   Worldwide retail operations are in the midst of fundamental change. And the ability to attract, motivate, develop and retain talent will decide who the winners and the losers are in the retail industry. By Bucky Couch, Managing Director, Lumesse
9. What’s In Store For Talent?
   6/8/2011
   Worldwide retail operations are in the midst of fundamental change. And the ability to attract, motivate, develop and retain talent will decide who the winners and the losers are in the retail industry. By Bucky Couch, Managing Director, Lumesse
10. How A Superior User Experience Goes Beyond Appearances To Drive Improved Workforce Performance Guest Series Part 3
    5/18/2011
    This third installment of the three-part series The Case for Performance Driven Workforce Management will review performance improvements resulting from a superior user experience that delivers high adoption of an integrated and coherent workforce management approach. By John Orr, chief strategy officer, Dayforce